Qualtrics Vax Mgmt Solution
Ads
2021
Overview
Companies needed a solution to track vaccination status, but a solution didn’t yet exist. Qualtrics eng team built a solution in record time.
Problem was, nobody knew about it.
We needed an ad… and fast!
The creative gears started to whirl. Concepted and pitched a practical shoot that would introduce a punchy script with continuous visual vignettes that were seamlessly connected. Engineered a custom, three-ring rotating dolly rig and captured the magic all in camera.
The results: a critical ad in record time that drove $13.8M net-new pipeline, closed $500K in 3 weeks and sold $3M in the first month. Not too shabby.
Budget: $65K
Timeline: 3.5 weeks
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Info:
Year
2021
Scope
Ads
Client
qualtricsXM
Categories
Ads
Credits:
Director // EP
Janssen Weeks
Director of Photography
Micah Brown
Copy
Lee Kimball
Art Direction
Vanessa Hobbs
Editor
Ben Williams


