Qualtrics Vax Mgmt Solution

Ads

2021

Overview

Companies needed a solution to track vaccination status, but a solution didn’t yet exist. Qualtrics eng team built a solution in record time.

Problem was, nobody knew about it.

We needed an ad… and fast!

The creative gears started to whirl. Concepted and pitched a practical shoot that would introduce a punchy script with continuous visual vignettes that were seamlessly connected. Engineered a custom, three-ring rotating dolly rig and captured the magic all in camera.

The results: a critical ad in record time that drove $13.8M net-new pipeline, closed $500K in 3 weeks and sold $3M in the first month. Not too shabby.

Budget: $65K

Timeline: 3.5 weeks


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Info:

Year

2021

Scope

Ads

Client

qualtricsXM

Categories

Ads

Credits:

Director // EP

Janssen Weeks

Director of Photography

Micah Brown

Copy

Lee Kimball

Art Direction

Vanessa Hobbs

Editor

Ben Williams