Qualtrics Vax Mgmt Solution

Ads

2021

Overview

Companies needed a solution to track vaccination status, but a solution didn't yet exist. Qualtrics eng team built a solution in record time. <br> Problem was, nobody knew about it. <br> The creative gears started to spin and I concepted and pitched a practical shoot that would introduce a punchy script with continuious visual vignettes that were seamlessly connected. <br> Engineered a custom, three-ring rotating dolly rig and captured the magic in camera. The results: a critical ad and sales tool that drove $13.8M net-new pipeline, closed $500K in 3 weeks and sold $3M in the first month. Budget: $65K Timeline: 3 weeks

Info:

Year

2021

Scope

Ads

Client

qualtricsXM

Categories

Ads

Credits:

Director // EP

Janssen Weeks

Director of Photography

Micah Brown

Copy

Lee Kimball

Art Direction

Vanessa Hobbs