Bluehost Hosting Magic

The "Bluehost in 5 Seconds" campaign landed 7,894,000 views total.

The concept was simple: game the YouTube 5-second-to-skip-an-ad button by only making the ad 5 seconds.

After that, we gave the people exactly what they came to YouTube to do; binge on mindlessly entertaining content.

From "Epic Living Room Parkour" to "9volt Battery Tester" to "Hosting Magic"—where our fearless friend and comedian, Will Rubio, is handcuffed while being zipped into a body bag at the edge of a pool—the content pulls viewers through a strategic loop to keep them engaged and clicking for more Bluehost content.

Business results: halved the cost of customer acquisition that was normally had through affiliates and skyrocketed signups, brand recall, and online buzz.